Where the
Turf World meets
the desert

About the MENA TURF SHOW. For years, the Middle East and North Africa region has lacked a dedicated, sustainable platform to unite the turf industry. Recognising this gap, Nick Brown (Campey Turf Care Systems), Khateeb Babiker (Polyclean Turf Division UAE), and Craig Haldane came together to create the MENA TURF SHOW — a dynamic annual event driven by passion, purpose, and a commitment to regional collaboration.

This landmark annual event is designed to bring together turf professionals from across the Middle East and North Africa. Whether you’re a golf course superintendent, sports turf manager, landscaper, or supplier, this is your opportunity to connect, discover, and grow with key stakeholders shaping the future of the turf industry in the region.

Join a thriving community working to drive innovation, share knowledge, and build a more sustainable future for turf in the MENA region.

If you’d like to attend, register here today.

Where the turfworld meets the desert

About The MENA TURF SHOW. For years, the Middle East and North Africa region has lacked a dedicated, sustainable platform to unite the turf industry. Recognising this gap, Nick Brown (Campey Turf Care Systems), Khateeb Babiker (Polyclean Turf Division UAE), and Craig Haldane came together to create the MENA TURF SHOW — a dynamic annual event driven by passion, purpose, and a commitment to regional collaboration.

This landmark annual event is designed to bring together turf professionals from across the Middle East and North Africa. Whether you’re a golf course superintendent, sports turf manager, landscaper, or supplier, this is your opportunity to connect, discover, and grow with key stakeholders shaping the future of the turf industry in the region.

Join a thriving community working to drive innovation, share knowledge, and build a more sustainable future for turf in the MENA region.

If you’d like to attend, register here today.

Educational Seminars

Numerous educational seminars offer invaluable advice, insightful perspectives, and practical solutions to address the key concerns of the turfcare industry.

Networking Opportunities

An ideal opportunity to establish and nurture business relationships, connect with new individuals, share information, and build mutually beneficial business relationships.

Ground breaking sustainable turf solution

Inspiration meets innovation with the latest turf solutions in water management and soil. The MENA TURF SHOW is where practical innovation meets real-world application. Whether you’re looking to upgrade your knowledge or elevate your operations, this annual event is designed to inform and inspire. Come and join us to see for yourself, register here today.

Leading industry names

The MENA TURF SHOW 2026 spotlights innovation and expertise, offering turf care professionals exclusive access to pioneering solutions and insights from some of the industry’s leading names, all in a focused, education/network-driven setting.

Emerging industry innovators

Our strong lineup of participants, from leading industry giants to unique, bespoke businesses, provides your organisation the opportunity to connect with the right audience. Showcase your brand to influential decision-makers while tapping into a fresh wave of potential customers and suppliers.

Join us on 17th April 2026, at Park Hyatt Hotel, Dubai Creek.

Come along to the MENA TURF SHOW, taking place at this stunning venue, where you’ll connect with top industry professionals and gain valuable insights through expert-led educational seminars. Network with leading dealers, manufacturers, and suppliers, grow your connections, increase your sales, and elevate your industry expertise.

Making the show possible

We would like to extend our sincere gratitude to the sponsors of the MENA TURF SHOW, Campey Turf Care Systems and Polyclean Turf Division UAE, whose generous support and partnership have made this annual event possible.

Campey Turf Care

Campey supply market leading, innovative turf care machinery worldwide, continually researching new techniques and refining existing practices to help turf care professionals achieve perfection.

Polyclean Turf Division UAE

A leading supplier of specialty products for golf courses and sports turf, including line marking paint and equipment, turf colourants and surfactants. Servicing leading golf courses and sports facilities.

Supporting Partner

Our MENA Supporting Partner is a key regional collaborator that provides strategic guidance, resources, and local expertise to advance initiatives and foster sustainable development across the Middle East and North Africa.

Viya is the region’s leading leisure and hospitality company, a hub of next-level entertainment.

Long recognised for leading the region’s best and most prestigious golf clubs, Viya is now revolutionising the entertainment landscape by offering cutting-edge, sustainable leisure and hospitality experiences.

As a modern lifestyle company, Viya continues its legacy of excellence by being centred on customers that seek unique, distinguished, and interactive communities, all in one space.

Educational Partner

As the Official Educational Partner of the MENA TURF SHOW, the Asian Golf Industry Federation (AGIF) plays a vital role in delivering industry-leading knowledge, training, and thought leadership to turf and golf professionals across the region.

Founded in 2010, the Asian Golf Industry Federation (AGIF) is a not‑for‑profit network dedicated to the development, sustainability, and professional growth of the golf industry across Asia.

Visit the Asian Golf Industry Federation.

Media Partner

As the Official Media Partner of the MENA TURF SHOW, Golf Management leverages its international reach — with a focus on the Middle East and Africa — to promote the annual event and provide targeted media coverage to turf and golf industry professionals across the region

Launched in 1997, Golf Management is the quarterly B2B magazine for the golf industry – available in both print and digital formats – offering unrivaled access to industry leaders in Europe and around the world. Credible, trustworthy, and respected throughout the global golf industry for 150 editions and counting.

Visit Golf Management

MENA Founders

The MENA TURF SHOW was founded by three industry pioneers with a shared passion for advancing turf management across the Middle East and North Africa, they combined their expertise in agronomy, sports turf, and landscaping to launch the region’s premier event.

Nick Brown

Nick Brown is the Export Sales Manager at Campey Turf Care Systems and has over 25 years of experience in the global turf industry. Born in Malaysia, he has worked extensively across the Middle East and Asia, building a strong reputation for regional insight, long-term customer relationships, and a collaborative approach to business. A passionate advocate for professional development, Nick is a board member of the Asian Golf Industry Federation and co-founder of the Future Turf Managers Initiative, a program dedicated to supporting the next generation of turf professionals. Through these roles, he actively promotes education, international collaboration, and the advancement of Turf Care standards across emerging and established markets.

B Khateeb

Renowned professional with over 25 years of experience in golf professional supplies across the UAE and GCC region. Served as Founder & Commercial Director at Polyclean Turf Division and previously as General Manager at Desert Turfcare – Desert Group. Expertise encompasses setting up business units, commercialization, project management, value chain management, business strategy, and team leadership. No stranger to the education part of golf business, his educational contributions goes above and beyond. He organized over 15 educational seminars and events over the past 20 years, bridging knowledge, experience, and the latest technological advancements in the region through his established strong relationships with educational institutions, universities, and think tank organizations worldwide.

Craig Haldane

With over two decades of leadership in Golf and Sports Turf management, Craig has built a career across the Middle East and internationally, bringing global expertise to regional challenges. Having held senior roles at some of the world’s most prestigious venues, he is passionate about elevating turf standards and sharing knowledge. Craig is proud to support and launch the MENA TURF SHOW, bringing a world class platform to a region he has long called home.

The MENA TURF SHOW Speakers

The speakers at the MENA TURF SHOW bring a wealth of knowledge and practical experience, offering valuable insights into the latest technologies, best practices, and challenges facing the industry. Their presentations will inspire innovation and provide attendees with actionable strategies to elevate turf standards across the MENA region.

David Ball

SIS Pitches Managing Director (Middle East)

David Ball, SIS Pitches Middle East Managing Director, is renowned for his excellence in delivering sports surfaces and infrastructure across the Middle East and Africa. Heading up operations for the UAE and Saudi Arabia branches since 2011, David has delivered natural, synthetic, and hybrid pitch construction and maintenance for a variety of sports and clients, most recently the 2022 Qatar World Cup, FIFA Club World Cup, AFCON, AFC Asian Cup and supporting Sela in the ground-breaking Kingdom Arena pitch in Saudi Arabia.

Ben Corby

Senior Sports Turf Manager, Landscape Maintenance Division – Desert Group

Ben’s experience in the middle East extends over 20 years as Sports Turf Manager- Desert Group. He specializes in the construction and maintenance of multiple sports turf surfaces including, football, rugby, golf, horse racing, and cricket. Overall, 25 years of international experience in the UK, USA, UAE, Bahrain, Saudi Arabia, Qatar, and India working with both warm season and cool season grasses.

Ben’s managed some high-profile sporting events, including the FIFA Club World Cup (2009/10, 2017/18), FIFA U17 World Cup (2013), IRB Dubai International Rugby Sevens (every year since 2006), IRB Rugby Sevens World Cup (2009), Commonwealth Games India (2010), Gulf Cup Bahrain (2013), AFC Asian Cup UAE (2019), along with multiple local professional league club rugby/football including World Cup qualifiers.

Chris Gray

Head of Sustainable Golf & Agronomy for The R&A. Asia-Pacific

Chris Gray is The R&A Head of Sustainable Golf and Agronomy for Asia-Pacific, a position he has held since March 2020.

Gray heads up The R&A Sustainable Agronomy Service for Asia Pacific and the Middle East, which focuses on promoting sustainable agronomy best practice, along with providing championship agronomy support to the R&A’s championship events in the region, working closely with the R&A’s sustainable golf and agronomy teams at the Home of Golf in St Andrews.

Hailing from Australia, Gray has over 30 years of knowledge and experience having worked extensively as an agronomic consultant, golf course manager and golf course project manager in the Asia-Pacific, Central Asia and Middle East regions.

Prior to joining The R&A, Gray held the position of Director of Agronomy and Golf Redevelopment at The Singapore Island Country Club and has been an agronomic consultant on a number of European Tour, PGA Tour and LPGA tournaments in the region.

Chris is also the current President of the Asian Golf Industry Association.

Harry Wells

Golf Course Superintendent – Dubai Creek Golf

Harry Wells is the Golf Course Superintendent at Dubai Creek Golf and Yacht Club, overseeing one of the Middle East’s most prominent golf venues.

Originally from North London, Harry’s passion for greenkeeping was sparked early on by his father, a Course Manager. He began his career at 16 with a weekend job at Brocket Hall Golf Club, which led to full-time work and formal training, including NVQ Level 2 and 3 in Sports Turf Management.

At 21, Harry took a seasonal placement at Royal Sydney Golf Club in Australia, a formative experience that inspired him to pursue international opportunities. He later joined the Ohio State Program, gaining tournament and renovation experience at Liberty National in New Jersey and Los Angeles Country Club, where he was part of the team preparing for the 2023 U.S. Open.

In 2020, he moved to Dubai for an internship at Jumeirah Golf Estates, which quickly evolved into a permanent role as Assistant Superintendent. In 2023, he was promoted to his current position at Dubai Creek.

Harry brings global experience, a deep understanding of tournament-level standards, and a passion for sustainability and innovation in turf management.

Dr. Carmen Magro

Pure Insight USA

Dr. Carmen Magro, PhD, MBA, CGCS, is a seasoned expert with 30 years in the turfgrass industry. He began as a Golf Course Superintendent in the Mid-Atlantic U.S. and later led Penn State’s Golf Course Turfgrass Management program, turfgrass research and media relations worldwide. Trained by renowned professors, he specialized in turfgrass physiology, nutritional science and rootzone systems.

He became a pioneer in using sensor technology for turf management, innovating and spearheading the creation of the POGO TurfPro system. Wanting to further advance the science, he founded PURE Insight™, a global company focused on monitoring and improving turfgrass health, analyzing unique property conditions and offering advice, solutions and services to meet individual property needs.

In 2024, he earned his PhD from the University of Padua, advised by leading global turf experts. Carmen remains active worldwide, volunteering, educating, and occasionally performing music.

Register

Whether you supply, manage, or maintain turf for sports, leisure, or recreation, this is the must-attend event of the year. Discover the latest innovations, gain valuable insights, and connect with industry professionals who are shaping the future of turf care. Don’t miss your chance to be part of it! Register here today.

Register

Whether you supply, manage, or maintain turf for sports, leisure, or recreation, this is the must-attend event of the year. Discover the latest innovations, gain valuable insights, and connect with industry professionals who are shaping the future of turf care. Don’t miss your chance to be part of it! Register today.